All of us deal with healthcare at some point in our life. Either while looking after children or parents, or because of our own ailments and limitations. Our relationship with healthcare is perhaps even more intense. We collaborate with healthcare providers, professionals, insurers and innovators in healthcare on a daily basis in order to maintain the quality, accessibility and affordability of the internationally renowned Dutch healthcare system. We speak of maintaining, because the rising demand for healthcare and the economic reality force us to provide even better quality healthcare for the same price, now and in the future. The sustainability of our current healthcare system is under pressure and a transformation is necessary.